FEEL IRRESISTIBLY SOFT UNDERARMS

48H protection with precious Kaolin Powder

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Go on a soft journey!

A sensual experience

A snowflake touches your skin, sunbeams warms it up, a butterfly lands on your arm... Which is the softest touch your skin has ever experienced? Figure it out on our soft journey.

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Like the touch of a butterfly

Watch the Spot

A butterfly is a symbol for tenderness, lightness and beauty. But how can skin be so soft that he would love to land on it? The secret lies in the formula of new NIVEA Powder Touch Deodorant. Watch the new spot and discover a soft sensation!

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QUICK DRY AND POWDERY SOFT

A DEODORANT INNOVATION

Like a soft touch on your skin: New NIVEA Powder Touch Deodorant. The first from NIVEA with an ultra-light formula, enriched with precious Kaolin Powder. When applied, NIVEA Powder Touch Deodorant dries quickly leaving your underarm feeling irresistibly soft and smooth to the touch.

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AN INNOVATION FROM NIVEA SKIN RESEARCH

LOOK BEHIND THE SCENES

Next to reliable and safe protection, women all over the world were looking for a deodorant that dries quickly, offers a soft skin feeling and a pleasant, long lasting fragrance. Discover how NIVEA skin research has developed this product innovation for women.

NIVEA Powder Touch Deodorant

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The NIVEA Powder Touch Deodorants have a reliable anti-perspirant formula that includes kaolin powder – a natural mineral known for its soft and absorbent qualities. When applied, the Deodorant dries quickly and provides a pleasant and soft skin feeling. Its unique fragrance combines refreshing citrus notes of bergamot and orange with special ingredients such as rose and lily of the valley to create a sense of freshness and tenderness.

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FAQ's

1What differentiates this product from similar ones on the market?
2Is this product suitable for all skin types?
NIVEA Powder Touch Deodorant has been dermatologically tested and suitable for all skin types.
3Is this product just for women?
4Why has NIVEA brought this product to market?
NIVEA Powder Touch Deodorant aims to satisfy the demands of women who want a quick drying deodorant with reliable 48 hours protection. It also offers a soft skin feeling and pleasant, long-lasting scent.
5What makes Powder Touch feel so soft to touch?
6Does NIVEA Powder Touch Deodorant leave white marks?
"Consumers confirmed during tests that NIVEA Powder Touch Deodorant doesn’t leave a residue on clothes or skin.* When using NIVEA Powder Touch Deodorant spray it is very important to shake well before use to avoid white marks.

* Schaefer market research, PiU Test, Deodorant Spray, Brazil, 2013"
7What gives this product its distinct smell?
8How has the smell performed in research?
Really well. We created the scent of NIVEA Powder Touch Deodorant hand-in-hand with consumers so we knew that it would be something that was well received.
9Does wearing NIVEA Power Touch Deodorant negate the need to wear perfume?
10What is so special about the formula for NIVEA Powder Touch Deodorant?
NIVEA Powder Touch Deodorant has reliable anti-perspirant formula that includes kaolin powder – a natural, versatile clay mineral known for its soft and absorbent qualities which leaves underarms irresistibly soft. It provides 48 hour protection against body-odour and wetness.
11What is the difference between the formula for NIVEA Powder Touch and other similar deodorants on the market?
12Does the formula change at all depending on the different formats in the range?
Yes. Every format has a specifically designed formula to make sure it is optimised for use.
13Is there anything in the ingredients that might cause skin irritation?
14Is this product dermatologically approved?
Yes. Just like all Beiersdorf products, NIVEA Powder Touch Deodorant has been tested on human volunteers under the watchful eye of a dermatologist.
15What volume of liquid do both formats hold?
16To what extent has the aerosol been tested for safety?
All products get tested in line with Beiersdorf safety standards before they go to market and NIVEA Powder Touch Deodorant is no exception.